There are 2 things that affect the value and results of a design, namely the concept and the final result. The concept is the embodiment of the idea of a designer after discussing with the client what he wants to achieve, goals, segments, etc. Concepts are usually outlined in the form of rough drawings (sketches) which are then presented to the client before being processed to the next stage.
The stages in designing a design are translated into 6 processes, namely:
- Concept
The results of this thinking determine the objectives, feasibility and the intended target audience. The concept does not have to come from the design field but is a combination of several other fields depending on the experience and observations of a designer. Concepts can be obtained from other fields, such as: economics, politics, law, culture, etc.
- Media
To achieve the results of our goals, especially regarding the intended target / segment of the design, a feasibility study of suitable and effective media is needed to achieve it. Media can be print, electronic, outdoor, Internet, neon signs, murals etc.
- Ideas
Finding creative ideas requires comparative studies, literature, broad insights, discussions, interviews, etc. So that the design can be effectively accepted by the audience and evoke a certain impression that is difficult to forget. Sometimes to get an idea, it takes madness, making the impossible possible, even colliding / creating a conflict / paradox.
Innovation in making a design work, looking for new jargons in an advertisement or applying new techniques in a design gives different designs from most designers. Why should it be different because with the intense competition in the graphic world, having a characteristic of a design is an added value.
Example: cigarette ads that have the slogan: “Make life more alive”. Whereas we already know that smoking brings us closer to death! But is unique and different right.
- Data preparation
Data in the form of text, sound, video or images must first be sorted and selected. Data can be informative data or aesthetic data. Informative data is data that must exist and contains information to the audience in the form of photos or text, and titles. Aesthetic data is display data so that a design is pleasing to the eye and proportional. This data can be in the form of frames, backgrounds, graphic effects, lines or fields.
- Visualization
In contrast to making designs for yourself or portfolios, in relation to making designs for other people (clients) of course we have to reduce our desires a little and prioritize what the client wants, both from the colors used, layouts, etc.
Typography Design,
color selection,
Attractive layouts
Neat and beautiful finishing
- Production
After the design is complete, the design should be proofed (print preview) before printing. If there are no errors in the colors and other graphic components, then your design is ready to be reproduced. In the end the process of this design stage is not always standard like this, it can be adjusted to the budget, time and desired results of a design.
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